In this episode, Anna Schlegel, a senior executive in content strategy and a pioneer in global content innovation, explores the evolution of content operations and the strategic importance of structured content management in today's AI-driven market. Anna shares insights from her extensive experience, emphasizing the need for a unified content strategy that aligns with business goals and enhances customer experiences.
Discover composable content and how to implement it using the Composable Content Spreadsheet Template. Learn how to overcome adoption barriers.
Unleash the potential of content creation. Understand how machines perceive and connect information. Embrace semantics to create transformative content.
In this episode, Michael Iantosca, a long-time leader in structured content and content supply chains, explores the need for a universal, pluggable content supply chain to connect and orchestrate content workflows across an enterprise. Companies often implement content creation and delivery tools but lack an "operations supply chain" to connect workflows. A future "content mission control" framework moves the industry forward for the AI era, where value comes from ecosystem interconnectedness. Listen to real-world insights on intuitively adopting frameworks like this without complexity.
Cruce Saunders provides tips for implementing modular, reusable content structures using design systems and Figma.
Mike Hedblom of Medallia shares how his team uses Darwin Information Typing Architecture (DITA), a structured content approach, to deliver personalized content experiences. DITA allows content to be broken into modular, reusable components that can be dynamically assembled for different audiences. Mike explains how his team kept it simple when implementing DITA, focusing on solving immediate business needs like documentation personalization. In this interview, he provides tips on how to intuitively adopt structured content techniques like DITA without complexity. Tune in to hear a practical, real-world example of getting started with modular content.
Unlock structured content's power. Insights on breaking silos, accelerating delivery, and its relevance in the age of advanced language models.
Check out the latest tool from Adobe Experience Manager, and see how it is revolutionizing the way content creators can streamline their workflow.
Explore the fusion of intelligent agents, conversational experiences, and data-driven personalization in the content supply chain.
Delve into the MACH framework to gain a competitive edge in the digital age.
Gain insight into the necessary shifts at the enterprise level to navigate the evolving content management landscape.
Explore the AI era's impacts on roles, organization, and content management.
Join our next Intelligent Content Leader Cohort starting in January 2024.
Uncover governance's role and harness the transformative power of generative AI.
Explore headless CMS adoption, composability, seamless integration, and AI's impact on content management.
Discover the power of modular content for efficient content creation and management.
Join industry experts to navigate the evolving content technology landscape and how to build an effective strategic approach for ongoing success.
Learn how to create intelligent customer experiences (ICX). Explore structure, semantics, knowledge management, enterprise data, and more.
Understand the impact of personalization and discover how you can gear up with the right skills and capabilities to make it all happen with [A]'s CSO.
Explore [A]´s Content Operations guide. Discover terminology, functions, and the tangible benefits of an effective Content Operations strategy.